Database marketing is the technique of gathering all the information available about your customer, leads, and prospects into a central database and using that information to drive all your marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts.
The Total Telephone Effectiveness Company has a good deal of experience working with various software that can support your data base marketing activities. The phone is a vital tool that you need to utilize to both create and maintain that data base.
The telephone is also an excellent way to target specific markets (both customers and prospects) with a tailored message, delivered by trained phoners, that will increase results. Success combination of direct mail and telephone to this honed group of people will triple the results of any direct mail campaign.
If you are going to talk to customers and prospects, why not formalize the information for success.