Customer Service and Customer Loyalty
You can help strengthen your customer service handling with steps that require you to devote time and energy to the external business communication and internal flow of information.
The Total Telephone Effectiveness Company has training aimed at those who work in customer service and works with companies who can provide the software that might address this area for your business.
All too often my clients create the level of dissatisfaction that the customer has experienced before a person even takes or makes the call.
The role of customer service in any business is crucial and customer loyalty affects your business goals.
- A typical dissatisfied customer will tell 6-10 people about the problem.
A typical satisfied customer will tell 1-2 people. - It costs 6 times more to attract a new customer than it does to keep an
old one. - Of those customers who quit, 68% do so because of an attitude of
indifference by the company or a specific individual. - About 7 of 10 complaining customers will do business with you again if
you resolve the complaint in their favor. - If you resolve a complaint on the spot, 95% of customers will do
business with you again.
You need to treat others as you expect to be treated.