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This is an area of great controversy. I am an advocate of planning, or scripting, the opening of any call – the introduction - so that we are sure we get and keep the attention of the prospect/customer. This should be practiced and be efficient. This is not an easy part of the call.


With the right preparation you sound and feel more confident. Even tried and true phone warriors have this part of the call prepared and in front of them.


We believe that any outbound call should be made by a person who has been fully trained in both communication and sales skills (phone sales) and product training. The two do go hand in hand to provide a high level of confidence by the caller which is, in turn, something the recipient will react to, also.


Call Guides are created to provide a road map for the associate and can help navigate the balance of the phone call.
This is an area that the Total Telephone Effectiveness Company will be happy to explore with you and, following an assessment, provide you with ideas and thoughts that will increase your results and reduce turnover.

Some tips:

• The person who answers does not hear the first 5 words of your call.
• Get and use the person’s name to keep them involved
• Do not pick up the telephone without a reason for reaching out to that person

Contact Kathy to develop the complete list and make sure that each and every one of your phone conversations are effective and bring you the results you expect.