Telephone Effectiveness Assessment

We know that there are marketing activities out there that seem to be eclipsing the power that the telephone can bring to your organization. Everyone we talk to tells us that notwithstanding these fast-growing methods that your customer will still at some point in your relationship wish to talk to you by telephone.

By gaining a full understanding of not only your business objectives but the desired results you need to achieve to be successful we will investigate how you use the telephone to reach that result. We do not mean just inside sales. We don’t’ mean telemarketing and hiring. We don’t mean just training. Sure, we look at all of this but we start at the beginning.

How easy is it to find your number in print media, your web site and other marketing material? Once we find your number and call what happens. If it is an automatic answering system what is the methodology behind using this and how easy is it to navigate to talk to a live person. What should this message really be?

When we do talk to a live person how do they sound? What do they say, what should they say? Will they be directly responsible for getting business?

We look at you call handling and where calls are sent in the company. How responsive is everyone? How do you utilize voice mail for productivity and results? Will callers be frustrated or become fans?

Sales are often a main focus but see how far down it is in the list of priorities. How do you handle sales or inquiries? If you use the telephone, what is the structure? How do measure? Is it working?

We look at the areas of the business that do have telephone contact with your customers and see how they are prepared and what tools they need to be effective.

We tell our customers that it looks easy to pick up the telephone. It shouldn’t be and that is why we are here. We want our clients to increase their bottom line and make recommendations to help them do that.